Recently the mayor of London banned ads that he believes leads to body shaming of women and I want to know your thoughts!
“Adverts which put Londoners under pressure over body image are to be banned from the Tube and bus network.
Sadiq Khan announced that Transport for London would no longer run ads which could cause body confidence issues, particularly among young people…”
Click HERE for full article.
What do you think? Should ads like this be banned? Is it unrealistic?
Most of my friends growing up could eat anything they wanted and stay this thin. I never could and have always had body image issues, mostly because I always wanted to be a leading lady on screen and every actress I looked up to had an amazing physique. Now we see more and more leading ladies in all shapes and sizes.
I wasn’t as active as my friends either. I quit all sports, besides tennis, by my senior year in high school. That’s where I went wrong…unhealthy eating habits and inactivity. When I went to college it became even worse, with the introduction of alcohol and a fast food and cafeteria diet. My first job was at a gym and that’s when fitness came into my life. However, not much changed because I still wasn’t putting the right foods into my body. I also had deeper seated issues that I wasn’t addressing. In my opinion, anyone who has a problem with someone else usually has a problem within themselves that they aren’t considering. I always made a subliminal choice to struggle with my body because I was struggling with so much else emotionally.
Anyway, enough about me. Let’s get to the meat of the topic.
I honestly don’t care what the ad looks like and who is on it. This girl looks young and healthy in my opinion and it doesn’t look like she’s had any weight issues she has had to struggle with at all. She doesn’t have muscle tone either. I could be wrong, but she probably won’t have any issues until she’s in her 30’s or 40’s when her metabolism slows and her hormones change. I don’t think it was the best casting for the brand, but that was their decision.
I think this ad is unrealistic because anyone that needs to lose weight must have a healthy lifestyle, that includes being active and eating healthy. A pill/protein advertisement for weight loss is unrealistic. In my opinion, that is where the issue is. There is no magic pill and no magic protein shake. Of course you can use supplements if you aren’t getting all the nutrients you need in your diet, but people need to be educated about that. I think if the marketing team showed care in that respect, that their dollars would make a much larger impact. Even in the video on their website, the girls are talking about losing weight due to the products. No where is there a mention of exercise or eating healthy. What’s funny is these girls have more realistic body types then the girl they chose for the ad.
I think the mayor is making a big stance in getting rid of these advertisements, but I think there is more to it than the model that was chosen.
If he seriously is concerned that women will have body image issues because of this, then he needs to address the bigger picture. This company is still going to advertise their products as the magic key to weight loss with or without a model like this.
It also leads to the overall plague that’s taking over our world. The hypersensitivity that people have towards this kind of thing is outrageous. Maybe you think I’m out of line. If you have such a huge issue with a silly advertisement, you probably have deeper issues within yourself that you need to work on. That’s just me being brutally honest. If you see something that bothers you, walk away from it and toward something that will make you happy!
[Just as a side note, I do the Beachbody programs and yes, I drink a protein shake packed with nutrients as a supplement. Their programs are based on healthy lifestyles. They teach portion control and have tons of exercise programs. I do not condone just using a supplement to lose weight if you aren’t going to put in the work. Eat healthy and exercise and you will see a difference with or without these supplements.]